Let’s talk about 13 Steps to an Attractive Google My Business Profile. Any business today needs targeted visibility on Google. Most businesses know that this requires optimizing their website and Google Ads, but what most don’t know is that there is a third entity that also needs optimizing: their Google business listing. Officially known as your Business Profile, this powerful listing is a dynamic snapshot of your business that highlights your best features and enables potential customers to quickly find, learn about, and engage with you—all from the SERP (Search Engine Results Pages). The best part? It’s completely free.
Stat: 70% of mobile searchers visit a business within 24 hours of searching for it. (Source: Google)
Certainly! Optimizing your Google Business Profile aka Google My Business profile is crucial for local visibility and attracting potential customers. Let’s dive into some steps to enhance your Business Profile:
- Claim Your Business Profile: If you didn’t create the profile, ensure you have ownership of the listing. At least you need to have the Manager’s permission on the Google listing (how to manage permission on gmb listing)
- Complete All Sections: Fill out every detail, including business hours, address, and phone number.
- Contact Information: Be accurate with your contact details like email, phone number, and website URL.
- Categories: Select primary and secondary categories that accurately represent your business.
- Attributes: Mark off applicable attributes if your business requires a physical visit (e.g., wheelchair accessibility, outdoor seating).
- Business Description: Write a compelling business description. Focus on the value you can deliver to your clients not so much about your business.
- Google Posts: Publish weekly posts to engage users and improve visibility.
- Photos: Regularly upload new photos showcasing your business.
- Answer Questions: Respond to queries from potential customers.
- Reviews: Collect and engage with reviews.
- Products/Services: Add details about what you offer.
- Messaging: Set up messaging for direct communication.
- Maintenance: Regularly update and maintain your Business Profile.
Remember, an optimized Business Profile can be a powerful customer acquisition tool. 🌟
Keep your GMB profile fresh, and watch your local visibility soar! 🚀
Why you need to optimize your Google Business Profile
Optimizing your Google Business Profile is crucial for several reasons:
Enhanced Visibility: An optimized Business Profile helps consumers choose your business over competitors. When potential customers search for services or products, an attractive and informative profile increases the likelihood of them selecting your business.
Local Search Ranking: By optimizing your profile, you signal to Google that you are a relevant search result. This improves your chances of appearing in Google’s local search results